Pricing controls that protect margin without slowing the order.
TrayLoop gives merchants one place to set minimums, deposits, lead times, and menu structure so the storefront feels premium while the kitchen stays protected.
Customers see a simple ordering flow while the business keeps control over deposits, lead times, minimums, and premium extras.
Smart pricing protects margin before the order becomes a problem.
Restaurants lose revenue when the storefront accepts the wrong orders or leaves money on the table. Smart pricing fixes both sides.
Minimums and lead times keep low-value or operationally risky orders from slipping through the front door.
Deposit rules reduce cancellation risk and make the kitchen more confident saying yes to larger catering jobs.
Once the pricing lane is clear, Momentum and Engine have a stronger base for upsells, recurring, and AI growth.
Pricing lives inside the operator setup, not in a spreadsheet on the side.
The merchant adjusts the storefront rules once, and the customer sees a cleaner, more credible offer every time they order.
This page fits into the same Launch, Momentum, Engine ladder.
Launch needs strong pricing controls because direct orders only work when the storefront promise and kitchen economics agree. Momentum adds incentives, recurring discounts, and smarter offer shaping on top of the pricing base.
A branded storefront that gets the first direct orders moving.
Recurring scheduling, upsells, and reorder flows that keep accounts warm.
AI campaigns, customer intelligence, and growth automation in one stack.
Strategy, pricing guidance, and launch coaching can sit beside any plan when the operator wants more leverage.
Make every order fit the business before it reaches the kitchen.
Smart pricing gives restaurants the confidence to sell direct without opening the door to low-margin catering work.