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Catering revenue that stays with your restaurant.

Replace marketplace commissions with a direct ordering system you own.

dashboard.trayloophq.com
Dashboard
Orders
Customers
Offerings
Follow Ups
Revenue
Dashboard
Downtown Kitchen · Austin, TX
Live
Revenue
$18,400
Recurring
$12,800
Reorder Rate
72%
LIVE ACTIVITY
Reorder triggered — Apex FinancialJust now
Deposit collected — $247.132 min ago
New order — TechCorp HQ8 min ago
Downtown Kitchen
Austin, TX · Catering
● Accepting Orders
PACKAGES
Taco Platter$10/pp
Lunch Box$14.95/pp
Premium Buffet$29.95/pp
Order Catering →
AI CALCULATOR
GPT-4o
What are marketplaces costing you?
🔒 No email⚡ 2 sec💯 Free
Here's what happens after you switch
YOUR DASHBOARD WHEN YOU'RE LIVE
Downtown Kitchen
LIVE
RECURRING REVENUE
$18,400
↑ 23%this month
RECURRING
$12.8K
REORDER RATE
72%
LIVE ACTIVITY
New order — TechCorp+$1,240
COMMISSION FEES
$0
kept from
marketplaces

See what you're losing.

Most owners underestimate this by thousands.

Powered by GPT-4o

What are marketplaces costing you?

Tell us about your business. The AI handles the math.

Describe your marketplace, business type, and monthly catering revenue.
0 characters
🔒 No email required⚡ Results in 2 seconds💯 Completely free
Built for

Any kitchen that does catering

Restaurant chef preparing catering orders
Restaurants
Food truck owner serving customers
Food Trucks
Catering company team setting up event
Catering Companies
Cloud kitchen worker packaging orders
Cloud Kitchens
$2.4M+
Catering revenue processed
72%
Average reorder rate
More repeat orders vs. marketplace
$1,840/mo
Average revenue recovered
Live in days
not weeks
No migration risk
we handle setup
Works with your process
Works with your current stack
Keep existing channels
Works beside marketplace channels

Restaurants switching from marketplace to direct

Real operators. Real results. Happening right now.

Maria's Cocina
Switched from marketplace to direct — saved $2,100/mo in commissions
3 days ago
Greenleaf Catering Co.
First automated reorder generated — $890 order, zero effort
1 week ago
Brooklyn Bites
Set up direct ordering portal — 12 accounts migrated in 48 hrs
2 weeks ago
See What You're Losing →See the System →

Marketplace platforms don't grow your catering business. They tax it.

They don't help you grow. They sit in the middle and take a percentage.

Busy restaurant kitchen during service
  • They take 15–30% of every order. Not for finding the customer. Not for cooking the food. Just for sitting in the middle.
  • They own your customers. That corporate account ordering $800/month? The marketplace has their data. You get a name on a ticket.
  • There's no follow up. No repeat system. No compounding. Every Monday, your catering revenue starts at zero.
  • You're too busy running service to chase reorders and send proposals manually.
  • The longer you wait, the more it costs. Every month is more commissions paid and more customers lost.
Monthly Revenue Bleed
Marketplace commissions (30%)$3,600
Lost reorders (no follow up)$640
Missed upsell opportunities$320
Manual process inefficiency$280
Total lost per month$4,840
The System

You don't have a catering system. You have transactions.

TrayLoop replaces one off orders with a repeatable system that captures, converts, and compounds — automatically.

01

Capture

Every order comes directly to you. A branded ordering page replaces marketplace listings. Customers see your menu, your packages, your pricing. Deposits collected automatically. Zero commissions on every order.

02

Convert

Every order runs itself. Confirmation, reminders, deposit collection — all triggered by the order, not by you remembering. Your kitchen gets a clean order. Your customer gets a professional experience. You touch nothing.

03

Repeat

Every customer comes back. The system tracks ordering patterns and reaches out before customers go quiet. Targeted, timed outreach based on when each account is due to reorder. Revenue compounds instead of resetting.

Once it's set up, your catering doesn't reset every week. It builds.

This is what marketplaces don't give you.

Food spread representing your branded storefront
Branded Storefront

Your customers order directly from you

No marketplace middleman. No commissions. Your customers see your brand, your menu, and your prices — on a storefront you own. Deposits are collected at checkout. Every order flows straight into your dashboard. You keep the customer relationship and the revenue.

  • Branded URL — your name, your identity
  • No marketplace listing or commission fees
  • Deposits collected automatically at checkout
  • Customers bookmark and reorder in seconds
See a live storefront example →
How You Grow

Turn one order into a recurring account. Then do it again.

Customers come back without you chasing them

Assisted by AI: Predicts the best time to send a reorder reminder based on past order patterns.
72% reorder rate

Know exactly who's about to disappear

Assisted by AI: Flags accounts showing signs of churn before they stop ordering.
3× fewer lost accounts

Send the right message without writing a word

Assisted by AI: Generates personalized follow up and proposals based on order history.
14 hrs/week saved

Every order is an upsell opportunity

Smart checkout suggestions add beverages, desserts, and premium upgrades to every order — automatically. No manual quoting. No awkward phone calls.

Assisted by AI: Recommends the best converting extras based on order size and customer history.
Checkout — Suggested extras
Beverage Package
+$85+12%
Dessert Platter
+$65+9%
Premium Utensil Kit
+$25+4%
Dashboard Preview
Monthly Revenue
$18,400
+23%
Active Accounts
34
+8
Reorder Rate
72%
+12%
Avg Order Value
$542
+$38
Top Accounts
AccountLast OrderTotal RevenueStatus
Apex FinancialApr 2$12,800Active
TechCorp HQMar 29$9,420Active
Metro Law GroupMar 15$6,200At risk

Before & After TrayLoop

Before
  • 15–30% of every order goes to a platform you don't control
  • No idea which accounts are about to stop ordering
  • Follow up happens when you remember — which is rarely
  • Revenue resets to zero every Monday
  • No system. Just hustle.
After
  • Zero commissions — every dollar stays with your restaurant
  • At risk accounts flagged before they disappear
  • Automated follow up and reorder outreach runs without you
  • Revenue that compounds month over month
  • A system that runs while you run service
We were paying $3,200 a month in marketplace commissions and had no idea who our customers even were. TrayLoop gave us our accounts back. Now 72% of them reorder on their own.
Maria S.
Owner, Rosario's Kitchen

Who It's For

TrayLoop works for restaurants at every stage of catering growth.

Office workers eating catered lunch

The Marketplace Hostage

You're doing $10K+/month in catering through marketplace platforms. You're profitable — but 30% of every dollar goes to someone else. You want to own your customers and keep your revenue.

Restaurant kitchen during busy service

The Inconsistent Operator

You get catering orders, but they're unpredictable. Some weeks are great, others are dead. You know you should follow up with past customers, but there's no system and no time. You need automation, not another task.

Team meeting planning catering growth strategy

The Ready to Grow Team

You've got a solid catering program and a team to support it. Now you need infrastructure: a portal, customer records, automated follow up, and data. You're ready to scale — you just need the engine.