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How it works

Launch the storefront.
Capture the order.
Keep the next one in motion.

TrayLoop gives the merchant one clean loop: go live, fulfill the ticket, and keep revenue compounding after the deposit lands.

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Team planning orders on a laptop
Launch
Momentum
Engine
What the workflow looks like
The storefront, the order, and the follow up all move together.

TrayLoop keeps the operator in one loop instead of sending the team across disconnected tools.

The sequence

The story is linear, which makes it easier to teach and easier to run.

Each step introduces one new layer of leverage without breaking the flow the merchant already understands.

01

Choose the right tier

Launch gets you live, Momentum adds repeat revenue tools, and Engine layers in AI.

Every tier starts with a branded direct catering channel.
Momentum and Engine are the repeat revenue layers.
Workflow view
Setup
Direct catering, simplified.
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02

Set the storefront rules

Brand, menu, lead times, minimums, deposits, and locations are set before the first order.

The customer sees one clean storefront, not a patchwork of tools.
Order guardrails protect margin and keep the kitchen prepared.
Workflow view
Storefront
Direct catering, simplified.
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03

Capture the order and ticket the kitchen

The order flows through the storefront, lands in the dashboard, and the team can act quickly.

Customer and merchant emails show the same order details.
The kitchen can use a standard kitchen ticket order summary.
Catering ticket on a kitchen counter
Order ticket
Deposit collected
Merchant view
One order record, ready for action.
The ticket, the customer, and the kitchen all see the same details.
04

Keep the next order in motion

Momentum schedules repeats, Engine handles reactivation, and the account keeps compounding.

Recurring scheduling creates a new order path without starting over.
Upsells and reorder nudges lift basket size and frequency.
Engine loop
Retention
Direct catering, simplified.
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What each team sees

The same order, rendered for three different jobs.

Customer, kitchen, and operator all get the slice of the experience they need, so nothing important gets lost between screens.

Customer
Branded checkout and deposit flow
Clear confirmations and updates
The path back to the next booking
Kitchen
A kitchen ticket summary that is easy to read
Timing, location, and counts in one place
No extra noise between order and fulfillment
Operator
Merchant dashboard order view
Follow up, reactivation, and reorder prompts
Growth Advisor guidance when strategy matters
Ready for the loop

Launch gets you live. Momentum keeps it moving. Engine compounds it.

That is the operating model behind the product and the reason the pages now lean on the same story.

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