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Product · Repeat revenue

Recurring orders that turn one booking into the next one.

TrayLoop makes repeat catering feel operational instead of accidental. Schedule the next order, preserve the event details, and keep accounts moving without rebuilding the order from scratch.

Best tier
Momentum
Core result
More repeat revenue
Operator lift
Less manual follow up
Recurring engine
The next event is already in motion.

Cadence, delivery day, time, and event details stay in one workflow so recurring catering feels like a real program.

Weekly cadence
Saved event profile
Projected savings
Repeat starting
Tue, Apr 14 · 11:30 AM
Cadence
Every week
Projected savings
$6 over 3 months
Why it matters

Three revenue levers sit inside one recurring flow.

Recurring scheduling is not just a convenience feature. It is a repeat-rate, retention, and planning advantage.

Preserve the buying momentum

Customers decide once, save the pattern, and keep the next order moving without opening a new planning thread every time.

Create predictable demand

Operators can see the recurring schedule early, prepare staffing, and plan purchasing around demand that is already booked.

Give higher tiers a reason to exist

Recurring is the clearest bridge from Launch into Momentum because it immediately translates into repeat revenue.

Inside the workflow

The recurring setup reads like a plan, not a settings panel.

Customers choose cadence, date, and time on the second page of checkout, while the merchant gets the same structure inside the workspace.

Set the repeat cadence directly inside the checkout review lane.
Choose the recurring start date and service time without leaving the order.
Preview the next deliveries before submitting so the plan feels concrete.
Push the same schedule into the merchant dashboard for follow up and confirmation.
Recurring schedule preview
Cadence
Every week
Delivery day
Tuesday
Start date
Apr 14, 2026
Projected savings
$6 over 3 months
Customers see the future schedule before submitting. Operators receive the same plan in the order record.
Tier fit

This page fits into the same Launch, Momentum, Engine ladder.

Momentum is where repeat revenue starts becoming a system instead of a one off success. Engine layers AI campaigns and reactivation on top of the recurring base.

Get live
Launch
$29/month
Unlocks after Momentum

A branded storefront that gets the first direct orders moving.

Repeat revenue
Momentum
$99/month
Included here

Recurring scheduling, upsells, and reorder flows that keep accounts warm.

AI growth
Engine
$149/month
Included here

AI campaigns, customer intelligence, and growth automation in one stack.

Premium addition
Growth Advisor
$99/month
Strategy addition

Strategy, pricing guidance, and launch coaching can sit beside any plan when the operator wants more leverage.

Next move

Make repeat catering part of the operating model.

Recurring orders give the team a cleaner forecast, a better repeat rate, and a stronger reason for customers to stay in your direct channel.