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Product overview

Launch.
Momentum.
Engine.

TrayLoop starts with a branded storefront, grows repeat revenue, and finishes with AI that keeps the next order in motion.

Launch
Get live
Momentum
Build repeat
Engine
Compounds
Catering team preparing a large order
Launch live
Momentum grows baskets
Engine closes the loop
Product layer
One operating system for direct catering.

Merchants launch the storefront, repeat orders start compounding, and AI takes over the next move.

The ladder

Three stages, one product story.

Each tier adds a clear layer of leverage instead of resetting the account or making the merchant relearn the workflow.

Get live
Launch

A branded storefront that gets the first direct orders moving.

Launch gives you the storefront, intake, and guardrails to bring catering demand direct.

$29
/month
Launch
Sell direct
TrayLoop workspace
Live
1
2
3
Brand
Configured
Minimums
Configured
Deposit
Configured
Branded catering storefront
Delivery and pickup selection
Lead times, minimums, and deposits
Repeat revenue
Momentum

Recurring scheduling, upsells, and reorder flows that keep accounts warm.

Momentum turns one off catering into repeat business with scheduling, incentives, and reorder tools.

$99
/month
Momentum
Repeat revenue
TrayLoop workspace
Live
1
2
3
Repeat
On
Upsell
On
Templates
On
Recurring scheduling
Booking incentives and reorder flows
Basic upsells and extra item prompts
AI growth
Engine

AI campaigns, customer intelligence, and growth automation in one stack.

Engine adds AI on top of direct catering so the system can recommend, re-engage, and prioritize work.

$149
/month
Engine
AI growth
TrayLoop workspace
Live
1
2
3
AI
Active
Signals
Active
Follow up
Active
AI upsells and campaign generation
Reactivation and follow up workflows
Lead scoring and segmentation
Get live
Launch

A branded storefront that gets the first direct orders moving.

Launch gives you the storefront, intake, and guardrails to bring catering demand direct.

Launch
Sell direct
TrayLoop workspace
Live
1
2
3
Brand
Configured
Minimums
Configured
Deposit
Configured
Branded catering storefront
Delivery and pickup selection
Lead times, minimums, and deposits
Future scheduling
$29
/month
Repeat revenue
Momentum

Recurring scheduling, upsells, and reorder flows that keep accounts warm.

Momentum turns one off catering into repeat business with scheduling, incentives, and reorder tools.

Momentum
Repeat revenue
TrayLoop workspace
Live
1
2
3
Repeat
On
Upsell
On
Templates
On
Recurring scheduling
Booking incentives and reorder flows
Basic upsells and extra item prompts
Saved event templates
$99
/month
AI growth
Engine

AI campaigns, customer intelligence, and growth automation in one stack.

Engine adds AI on top of direct catering so the system can recommend, re-engage, and prioritize work.

Engine
AI growth
TrayLoop workspace
Live
1
2
3
AI
Active
Signals
Active
Follow up
Active
AI upsells and campaign generation
Reactivation and follow up workflows
Lead scoring and segmentation
Advanced analytics and churn risk
$149
/month
Growth Advisor

The strategy layer feels like an operator sitting next to the merchant.

It turns live storefront data into a short list of decisions: what to price higher, what to upsell, what to reorder, and what to fix next.

Premium addition
Growth Advisor

Growth Advisor turns live storefront signals into a clear 30-day plan the team can act on.

Launch readiness coaching
Pricing and menu guidance
Repeat revenue recommendations
Operator playbooks and insights
$99
/month
Growth Advisor
A strategy layer, not a upsell banner.
Live snapshot
Price higher
Start with the strongest package
Raise the offer that already wins the most intent.
Upsell next
Add the right extra at checkout
Use premium sides, beverages, or service upgrades.
Reorder next
Time the follow up after fulfillment
Turn the last order into the next one.
Fix next
Clear the blocker before scaling traffic
Lead time, minimums, and deposit policy first.
Capability atlas

The features stay focused on direct catering.

Every block is there to increase conversion, repeat rate, or operator confidence.

Storefront and intake
Branded catering storefront
Delivery and pickup selection
Lead times and order minimums
Repeat revenue
Recurring scheduling
Order templates and rebook flows
Booking incentives
AI and retention
AI upsells
Email and campaign generation
Reactivation flows
Growth support
Growth Advisor
Pricing guidance
Launch coaching
Ready for the loop

Launch gets the order. Momentum grows it. Engine compounds it.

That is the product story in one line, and it is the story every page should tell.